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As an avid sports supporter, Immersa is delighted to share an update from the snowy slopes of New Zealand. We are the clothing sponsor of champion skier Isla Ward, a rising star of the sport whose dedication and skill to the sport is aspirational to us all.
Currently, Isla is amidst the stunning landscapes of New Zealand, carving her way through the challenging circuits. I am delighted to bring an insider’s view of her journey, including the latest triumphs, challenges, and unyielding determination. As spectators, the adrenaline rush, the pursuit of excellence, and Isla’s dedication encapsulate why we embrace winter sports with such enthusiasm.
In the heart of New Zealand’s slalom racing circuit, Isla’s ski season began with a resounding crescendo. Her dedication and hard work shone through as she conquered not one but four slalom races. With an impressive track record of two 1st-place finishes and two 2nd-place finishes, Isla’s performance reflects her years of training and commitment to her craft. However, her accomplishments didn’t stop at the podium; she also achieved two personal bests (PBs) along the way, a testament to her continuous pursuit of excellence.
Leaders and champions encounter setbacks in business and sports, and Isla’s journey was no exception. In one of the giant slalom (GS) races, she faced a challenge during her first run, which placed her farther back in the ranks. Undeterred, she rallied with a spectacular second run, securing a commendable 4th-place finish and yet another PB. Such resilience is laudable, and we can all learn from the focus and spirit shown by Isla.
As we delve deeper into Isla’s journey, it’s important to understand the significance of the competitions she participated in. The International Ski Federation (FIS) recognises each race Isla participated in, a testament to their calibre and competitive nature. The first two races, where Isla clinched her 1st and 2nd positions, were FIS races, showcasing her exceptional skills. The next set of races saw her competing in the prestigious New Zealand National Championships and the Coronet Cup. With her incredible performance on these days, Isla secured victory and achieved PBs.
Isla’s spirit is poised to reach new heights as she prepares for the upcoming challenges in the America New Zealand Cup (ANC). This continental cup event promises to be a formidable test of her skills as she competes against athletes who have made their mark on the world stage, including some who have triumphed in world cup events. Isla’s journey embodies the spirit of growth, constantly pushing her boundaries and seeking to elevate her performance to new levels.
In winter sports, the dedication of athletes like Isla is second only to the invaluable support they receive. Here at Immersa, we believe in embracing and nurturing talent within our company and industry, extending to sport with our sponsorship of Isla.
For the growth of talent and to empower athletes to pursue their dreams, sponsorship is vital, and we recognise the pivotal role that support plays in nurturing the aspirations of athletes like Isla, enabling them to traverse the globe and partake in these remarkable competitions.
Sponsorship propels athletes to reach new heights and contributes to the larger landscape of sports, allowing fans to witness extraordinary feats and inspiring stories. Immersa’s commitment to Isla Ward reflects our dedication to sport and our belief in the power of partnerships that shape the destinies of athletes.
For those eager to follow Isla’s journey in real-time, the FIS Ski website offers live timing for her races. The FIS Ski app, with its user-friendly interface, also provides a seamless experience for tracking competitions and progress.
Isla’s journey is a reminder that champions are born from relentless perseverance, unwavering support, and the pursuit of greatness against all odds.
We applaud Isla’s dedication and determination and wish her every success for the season and can all learn important business lessons from athletes and their unwavering commitment to success.
We are honoured to support Isla – watching passion meet purpose and success emerge.